Our Team
Samantha Crawley
Chief Executive Officer
Samantha Crawley
Chief Executive Officer
Samantha is a positive, proactive and dynamic professional. She has a highly successful background spanning over 20 years in sales, marketing, operational delivery and business development within the care home sector.
Having held senior positions in the sector’s larger providers, such as Barchester Healthcare, Anchor Trust, Sanctuary Group and Excelcare, Samantha has the ideal experience to develop the Bracebridge Care portfolio - and the knowledge required to ensure its success.
Samantha is a non-exec Director of The Outstanding Society, holds a place on the HIN Advisory board and is a master practitioner in NLP. She was nominated for the Leaders in Care Award and the WAGs (Women Achieving Greatness in social care) awards where she was highly commended. Samantha was awarded the Chief Nurse Social Care Award in December 2022 for people who go above and beyond their roles. What’s more, she was also listed in the Power List 2022.
Samantha’s vision for Bracebridge Care is to build homes which integrate tightly with their local communities and provide places where people are proud to live and work.
Kate Collins
Group Operations & Commissioning
Kate Collins
Group Operations & Commissioning
Kate started working in care homes at the age of 15, which inspired her to go to university to study nursing. Kate’s nursing roles have been extensive across many disciplines including Critical Care, Palliative Care, Health Visiting and Elderly care where she was an Operations Manager. Kate has been qualified as a nurse since 1999 and has led in a variety of different healthcare settings throughout her career including NHS, Community Care, Pharmaceutical, Private and Charity supported organisations both in junior, senior nurse, commissioning & leadership positions.
Kate has been in Older People’s Care for over 10 years progressing from Nurse, Clinical Deputy Manager, Registered Manager, in new and established settings and then on to Quality Improvement and Regional Operational roles. Kate is a highly motivated, successful individual with a proven record of achievement who has a keen interest in driving change and Improving Quality. Kate holds a BSc in advanced Pain Management and a Post Graduate Diploma in Community Public Health Nursing. Kate is passionate about supporting each person individually, ensuring each person has the opportunity to experience life in a way they want to.
Lianne Sturmey
Home Manager - The Oaks and The Maples
Lianne Sturmey
Home Manager - The Oaks and The Maples
Lianne started her career in the care sector as an assistant over 25 years ago. Throughout her career she has worked hard to rise through the ranks, gaining the necessary qualifications to advance first to Senior Care Assistant, then Deputy Manager and finally becoming Manager of her first home.
Lianne has been committed to improving the lives of both people in her care and the team she has worked alongside. She has an unflinching passion for providing quality, person-centred care and an approach and attitude that is totally in-step with Bracebridge Care’s own philosophy.
We are delighted to welcome her on board as Home Manager of The Oaks and The Maples.
Sarah Gashi
Home Manager - The Rowans
Sarah Gashi
Home Manager - The Rowans
Sarah has been working in care since 1989 starting off as a care assistant on the elderly wards in Aintree hospital. Throughout her career in care, Sarah worked across many areas including learning disabilities, mental health and general medical care.
Sarah’s dream was to become a nurse and she qualified in 2008. Sarah worked on MAU in Aintree Hospital for over 6 years and then went to the district where she ultimately led a team of nurses and care assistants, supporting the community.
Sarah left the NHS and became a complex lead nurse working for an organisation to support people who had become victims of incidents which left them with extensive injuries such as brain injuries, paraplegic or severe epilepsy.
This experience offered Sarah the breadth of experience she needed to undertake care home management, which she has done now for a few years. Sarah is passionate about leading a team, who can enable people to fulfil their
Aspirations whilst being supported with their needs in a homely, care setting.
Racheal Carroll
Regional Learning and Development
Racheal Carroll
Regional Learning and Development
Racheal is a key member of the learning and development team. Whilst her experience is isn’t rooted in the care sector, her personality and aptitude makes her an obvious choice to be part of the team.
For the past 12 year Racheal worked in training and recruitment for TUI Travel where she was responsible for training all staff - from reps and entertainment crews, to childcare and hotel teams. It was a role that took her to far-flung destinations including Mallorca, the Greek Islands, The Alps and Thailand and.
Now firmly back in the UK, Racheal is excited to join Bracebridge Care Group. She is responsible for creating training programmes to enable our care home teams to deliver outstanding practices in all our homes.
Louise Bouthemy
Head of Strategic Delivery
Louise Bouthemy
Head of Strategic Delivery
Louise is a skilled professional with over 15 years’ experience within the Health Care industry. She has worked in a variety of roles at senior level including Regulations & Compliance, Business Support & Development, Quality & Risk and Operations where she has shown a passion for delivering quality care and comfort to all.
With a deep knowledge and understanding of operational challenges, she has developed her experience and skill-set to lead care teams and working proactively alongside colleagues. Her exceptional focus has come into its own for reviewing, monitoring and improving policy, risk and quality.
Having worked in the sector from the ground up, Louise has been able to effectively inspire and energise her teams, advocate the right support for those in her care, and affect positive change within a challenging and competitive market. Louise’s attention to detail, coupled with an innate ability to inspire excellence, means she brings the ideal qualities to her role at Bracebridge Care.
David Challis
Financial Controller
David Challis
Financial Controller
David is a CIMA qualified Chartered Accountant with over 20 years’ experience, 13 years of which have been within the care home sector.
In addition to his extensive knowledge of operational finance and financial controls, David has great experience for developing effective systems and processes within complex specialist residential care environments including autism, dementia, neuro rehabilitation and nursing.
Having previously worked in a new care group from its inception, he is skilled at implementing new policies and procedures, and understands what it take to support a business through initial growth phases.
His financial acumen will continue to drive the Bracebridge Care Group forward, whilst his depth of sector knowledge will provide exceptional support to the wider teams, enabling them to deliver high quality care.
Tammy Barber
Recruitment Lead
Tammy Barber
Recruitment Lead
Tammy has been working within Recruitment sector for 21years. Specifically recruiting into Health & Social Care sector since 2007…Would I change it? Not a chance!
Tammy worked for Sanctuary Care for nearly 9.5 years and some smaller provisions such as Clarendon Care and Gray Healthcare. Tammy loves what she does and has a passion for recruiting the right people who share our values and commitment to the elderly generation – without whom we wouldn’t be here.
Tammy says “You can’t rush into making a wrong decision when it comes to caring for someone’s loved one”. The “nan test” never fails me…
Samantha Crawley
Chief Executive Officer
Samantha Crawley
Chief Executive Officer
Samantha is a positive, proactive and dynamic professional. She has a highly successful background spanning over 20 years in sales, marketing, operational delivery and business development within the care home sector.
Having held senior positions in the sector’s larger providers, such as Barchester Healthcare, Anchor Trust, Sanctuary Group and Excelcare, Samantha has the ideal experience to develop the Bracebridge Care portfolio - and the knowledge required to ensure its success.
Samantha is a non-exec Director of The Outstanding Society, holds a place on the HIN Advisory board and is a master practitioner in NLP. She was nominated for the Leaders in Care Award and the WAGs (Women Achieving Greatness in social care) awards where she was highly commended. Samantha was awarded the Chief Nurse Social Care Award in December 2022 for people who go above and beyond their roles. What’s more, she was also listed in the Power List 2022.
Samantha’s vision for Bracebridge Care is to build homes which integrate tightly with their local communities and provide places where people are proud to live and work.
Kate Collins
Group Operations & Commissioning
Kate Collins
Group Operations & Commissioning
Kate started working in care homes at the age of 15, which inspired her to go to university to study nursing. Kate’s nursing roles have been extensive across many disciplines including Critical Care, Palliative Care, Health Visiting and Elderly care where she was an Operations Manager. Kate has been qualified as a nurse since 1999 and has led in a variety of different healthcare settings throughout her career including NHS, Community Care, Pharmaceutical, Private and Charity supported organisations both in junior, senior nurse, commissioning & leadership positions.
Kate has been in Older People’s Care for over 10 years progressing from Nurse, Clinical Deputy Manager, Registered Manager, in new and established settings and then on to Quality Improvement and Regional Operational roles. Kate is a highly motivated, successful individual with a proven record of achievement who has a keen interest in driving change and Improving Quality. Kate holds a BSc in advanced Pain Management and a Post Graduate Diploma in Community Public Health Nursing. Kate is passionate about supporting each person individually, ensuring each person has the opportunity to experience life in a way they want to.
Lianne Sturmey
Home Manager - The Oaks and The Maples
Lianne Sturmey
Home Manager - The Oaks and The Maples
Lianne started her career in the care sector as an assistant over 25 years ago. Throughout her career she has worked hard to rise through the ranks, gaining the necessary qualifications to advance first to Senior Care Assistant, then Deputy Manager and finally becoming Manager of her first home.
Lianne has been committed to improving the lives of both people in her care and the team she has worked alongside. She has an unflinching passion for providing quality, person-centred care and an approach and attitude that is totally in-step with Bracebridge Care’s own philosophy.
We are delighted to welcome her on board as Home Manager of The Oaks and The Maples.
Sarah Gashi
Home Manager - The Rowans
Sarah Gashi
Home Manager - The Rowans
Sarah has been working in care since 1989 starting off as a care assistant on the elderly wards in Aintree hospital. Throughout her career in care, Sarah worked across many areas including learning disabilities, mental health and general medical care.
Sarah’s dream was to become a nurse and she qualified in 2008. Sarah worked on MAU in Aintree Hospital for over 6 years and then went to the district where she ultimately led a team of nurses and care assistants, supporting the community.
Sarah left the NHS and became a complex lead nurse working for an organisation to support people who had become victims of incidents which left them with extensive injuries such as brain injuries, paraplegic or severe epilepsy.
This experience offered Sarah the breadth of experience she needed to undertake care home management, which she has done now for a few years. Sarah is passionate about leading a team, who can enable people to fulfil their
Aspirations whilst being supported with their needs in a homely, care setting.
Racheal Carroll
Regional Learning and Development
Racheal Carroll
Regional Learning and Development
Racheal is a key member of the learning and development team. Whilst her experience is isn’t rooted in the care sector, her personality and aptitude makes her an obvious choice to be part of the team.
For the past 12 year Racheal worked in training and recruitment for TUI Travel where she was responsible for training all staff - from reps and entertainment crews, to childcare and hotel teams. It was a role that took her to far-flung destinations including Mallorca, the Greek Islands, The Alps and Thailand and.
Now firmly back in the UK, Racheal is excited to join Bracebridge Care Group. She is responsible for creating training programmes to enable our care home teams to deliver outstanding practices in all our homes.
Louise Bouthemy
Head of Strategic Delivery
Louise Bouthemy
Head of Strategic Delivery
Louise is a skilled professional with over 15 years’ experience within the Health Care industry. She has worked in a variety of roles at senior level including Regulations & Compliance, Business Support & Development, Quality & Risk and Operations where she has shown a passion for delivering quality care and comfort to all.
With a deep knowledge and understanding of operational challenges, she has developed her experience and skill-set to lead care teams and working proactively alongside colleagues. Her exceptional focus has come into its own for reviewing, monitoring and improving policy, risk and quality.
Having worked in the sector from the ground up, Louise has been able to effectively inspire and energise her teams, advocate the right support for those in her care, and affect positive change within a challenging and competitive market. Louise’s attention to detail, coupled with an innate ability to inspire excellence, means she brings the ideal qualities to her role at Bracebridge Care.
David Challis
Financial Controller
David Challis
Financial Controller
David is a CIMA qualified Chartered Accountant with over 20 years’ experience, 13 years of which have been within the care home sector.
In addition to his extensive knowledge of operational finance and financial controls, David has great experience for developing effective systems and processes within complex specialist residential care environments including autism, dementia, neuro rehabilitation and nursing.
Having previously worked in a new care group from its inception, he is skilled at implementing new policies and procedures, and understands what it take to support a business through initial growth phases.
His financial acumen will continue to drive the Bracebridge Care Group forward, whilst his depth of sector knowledge will provide exceptional support to the wider teams, enabling them to deliver high quality care.
Tammy Barber
Recruitment Lead
Tammy Barber
Recruitment Lead
Tammy has been working within Recruitment sector for 21years. Specifically recruiting into Health & Social Care sector since 2007…Would I change it? Not a chance!
Tammy worked for Sanctuary Care for nearly 9.5 years and some smaller provisions such as Clarendon Care and Gray Healthcare. Tammy loves what she does and has a passion for recruiting the right people who share our values and commitment to the elderly generation – without whom we wouldn’t be here.
Tammy says “You can’t rush into making a wrong decision when it comes to caring for someone’s loved one”. The “nan test” never fails me…
