Our Leadership Team

Samantha is a positive, proactive and dynamic professional. She has a highly successful background spanning over 20 years in sales, marketing, operational delivery and business development within the care home sector.

Having held senior positions in the sector’s larger providers, such as Barchester Healthcare, Anchor Trust, Sanctuary Group and Excelcare, Samantha has the ideal experience to develop the Bracebridge Care portfolio - and the knowledge required to ensure its success.

Samantha is a non-exec Director of The Outstanding Society, holds a place on the HIN Advisory board and is a master practitioner in NLP. She was nominated for the Leaders in Care Award and the WAGs (Women Achieving Greatness in social care) awards where she was highly commended. Samantha was awarded the Chief Nurse Social Care Award in December 2022 for people who go above and beyond their roles. What’s more, she was also listed in the Power List 2022.

Samantha’s vision for Bracebridge Care is to build homes which integrate tightly with their local communities and provide places where people are proud to live and work.

Lianne started her career in the care sector as an assistant over 25 years ago. Throughout her career she has worked hard to rise through the ranks, gaining the necessary qualifications, to advance first to Senior Care Assistant, then Deputy Manager and finally becoming Manager of her first home.

Lianne has been committed to improving the lives of both people in her care and the team she has worked alongside.  She has an unflinching passion for providing quality, person-centred care and an approach and attitude that is totally in-step with Bracebridge Care’s own philosophy.

We are delighted to welcome her on board as Home Manager of The Oaks and The Maples.

Louise is a skilled professional with over 15 years’ experience within the Health Care industry. She has worked in a variety of roles at senior level including Regulations & Compliance, Business Support & Development, Quality & Risk and Operations where she has shown a passion for delivering quality care and comfort to all.

With a deep knowledge and understanding of operational challenges, she has developed her experience and skill-set to lead care teams and working proactively alongside colleagues. Her exceptional focus has come into its own for reviewing, monitoring and improving policy, risk and quality.

Having worked in the sector from the ground up, Louise has been able to effectively inspire and energise her teams, advocate the right support for those in her care, and affect positive change within a challenging and competitive market. Louise’s attention to detail, coupled with an innate ability to inspire excellence, means she brings the ideal qualities to her role at Bracebridge Care.